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A campaign to savour

 

Thresher’s much-loved 3 for 2 wine promotion had been a success for years—but research revealed a missed opportunity. Shoppers were playing it safe, repeatedly choosing the same familiar bottles.

Our goal was to turn the promotion into an invitation to explore. We encouraged customers to discover new favourites with confidence, learn more about wine along the way, and share their opinions with fellow wine lovers.

The result? A standout success, with sales of some wines increasing by over 300%.

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