Make Your Lips Move
Once a name on everyone’s lips, Bacardi had fallen out of favour with millennial drinkers who instead where turning to other premium spirits like vodka and gin. Bacardi wanted to reverse this trend and introduce a new generation to the sensational taste of the Original Mojito.
So we created a campaign that invited these fun-loving party people to ‘Make Your Lips Move’ in bars, in stores and online. And it worked! Resulting in a huge new business win for the agency and a dramatic uplift in the sales of Bacardi.
Make Your Lips Move
Once a name on everyone’s lips, Bacardi had fallen out of favour with millennial drinkers who instead where turning to other premium spirits like vodka and gin. Bacardi wanted to reverse this trend and introduce a new generation to the sensational taste of the Original Mojito.
So we created a campaign that invited these fun-loving party people to ‘Make Your Lips Move’ in bars, in stores and online. And it worked! Resulting in a huge new business win for the agency and a dramatic uplift in the sales of Bacardi.
It Starts Inside
Everybody knows Activia is good for your digestive system, but we forget how tasty it actually is. So Activia wanted to remind shoppers how deliciously fruity, tasty and natural it is.
We did just that with a delightful campaign that played out on TV, instores and on social media and got shoppers feeling good from the inside out.
Samsung
Samsung is well-known as a consumer brand, but wanted to be taken seriously by those in the business sector. We helped them do this by creating a suite of content that demonstrated how Samsung has taken everything they've learned from their consumer innovations to produce a credible B2B offering. Under the banner of 'Bring Life To Business', we produced a brand video, case study films and online content that was launched at the IFA electronics event in Berlin, showing key decision-makers how Samsung can help them get ahead.
Samsung
Samsung is well-known as a consumer brand, but wanted to be taken seriously by those in the business sector. We helped them do this by creating a suite of content that demonstrated how Samsung has taken everything they've learned from their consumer innovations to produce a credible B2B offering. Under the banner of 'Bring Life To Business', we produced a brand video, case study films and online content that was launched at the IFA electronics event in Berlin, showing key decision-makers how Samsung can help them get ahead.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
Make Your Lips Move
Once a name on everyone’s lips, Bacardi had fallen out of favour with millennial drinkers who instead where turning to other premium spirits like vodka and gin. Bacardi wanted to reverse this trend and introduce a new generation to the sensational taste of the Original Mojito.
So we created a campaign that invited these fun-loving party people to ‘Make Your Lips Move’ in bars, in stores and online. And it worked! Resulting in a huge new business win for the agency and a dramatic uplift in the sales of Bacardi.
Make Your Lips Move
Once a name on everyone’s lips, Bacardi had fallen out of favour with millennial drinkers who instead where turning to other premium spirits like vodka and gin. Bacardi wanted to reverse this trend and introduce a new generation to the sensational taste of the Original Mojito.
So we created a campaign that invited these fun-loving party people to ‘Make Your Lips Move’ in bars, in stores and online. And it worked! Resulting in a huge new business win for the agency and a dramatic uplift in the sales of Bacardi.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
A bit about me
It seems like only yesterday I picked up a pen and wrote my first headline: ‘Go Bertie without the hurtie’ for Basset’s Sugar-free Liquorice Allsorts.
Don’t worry, my copywriting has improved a great deal since those early days landing me jobs at some of the world’s most famous agencies including McCann, Leo Burnett, Proximity BBDO, Publicis, Wunderman and more.
I’ve written for TV, digital, print and OOH. Crafted copy for websites and social networks. And created ideas for events and shopper marketing. I’ve led pitches and managed teams, built strong client relationships and nurtured young creative talent.
What’s next? You tell me.
AWARDS & RECOGNITIONS
DMA Gold Automotive Awards
DMA Best Writing Any Medium
PMA Gold Automotive Direct Mail
PMA Gold Automotive Category
IPM Copywriting and Art Direction
DMA Silver Automotive Direct Mail
Caples Silver Business Direct Mail
Caples Silver Consumer Direct Mail
Caples Silver Business Direct Mail
Caples Silver Consumer Print
Direct Response Awards Silver
International Auto Awards Silver
International Auto Awards Bronze
Cannes Lions Shortlist
Cannes Lions Bronze Direct Mail
DMA Bronze Consumer Direct Mail
DMA Bronze Retail
ISP Bronze New Product Launch
ISP Awards Bronze Automotive
FAB Finalist Integrated Campaign
EuroBest Finalist Sales Promotion
AutoExpress Awards
MCCA Finalist Direct Mail
Grocer's Winner FMCG Awards
CAMPAIGN Top 10 DM Campaign of Year
