Make Your Lips Move
Once a name on everyone’s lips, Bacardi had fallen out of favour with millennial drinkers who instead where turning to other premium spirits like vodka and gin. Bacardi wanted to reverse this trend and introduce a new generation to the sensational taste of the Original Mojito.
So we created a campaign that invited these fun-loving party people to ‘Make Your Lips Move’ in bars, in stores and online. And it worked! Resulting in a huge new business win for the agency and a dramatic uplift in the sales of Bacardi.
Make Your Lips Move
Once a name on everyone’s lips, Bacardi had fallen out of favour with millennial drinkers who instead where turning to other premium spirits like vodka and gin. Bacardi wanted to reverse this trend and introduce a new generation to the sensational taste of the Original Mojito.
So we created a campaign that invited these fun-loving party people to ‘Make Your Lips Move’ in bars, in stores and online. And it worked! Resulting in a huge new business win for the agency and a dramatic uplift in the sales of Bacardi.
It Starts Inside
Everybody knows Activia is good for your digestive system, but we forget how tasty it actually is. So Activia wanted to remind shoppers how deliciously fruity, tasty and natural it is.
We did just that with a delightful campaign that played out on TV, instores and on social media and got shoppers feeling good from the inside out.
Samsung
Samsung is well-known as a consumer brand, but wanted to be taken seriously by those in the business sector. We helped them do this by creating a suite of content that demonstrated how Samsung has taken everything they've learned from their consumer innovations to produce a credible B2B offering. Under the banner of 'Bring Life To Business', we produced a brand video, case study films and online content that was launched at the IFA electronics event in Berlin, showing key decision-makers how Samsung can help them get ahead.
Samsung
Samsung is well-known as a consumer brand, but wanted to be taken seriously by those in the business sector. We helped them do this by creating a suite of content that demonstrated how Samsung has taken everything they've learned from their consumer innovations to produce a credible B2B offering. Under the banner of 'Bring Life To Business', we produced a brand video, case study films and online content that was launched at the IFA electronics event in Berlin, showing key decision-makers how Samsung can help them get ahead.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
Make Your Lips Move
Once a name on everyone’s lips, Bacardi had fallen out of favour with millennial drinkers who instead where turning to other premium spirits like vodka and gin. Bacardi wanted to reverse this trend and introduce a new generation to the sensational taste of the Original Mojito.
So we created a campaign that invited these fun-loving party people to ‘Make Your Lips Move’ in bars, in stores and online. And it worked! Resulting in a huge new business win for the agency and a dramatic uplift in the sales of Bacardi.
Make Your Lips Move
Once a name on everyone’s lips, Bacardi had fallen out of favour with millennial drinkers who instead where turning to other premium spirits like vodka and gin. Bacardi wanted to reverse this trend and introduce a new generation to the sensational taste of the Original Mojito.
So we created a campaign that invited these fun-loving party people to ‘Make Your Lips Move’ in bars, in stores and online. And it worked! Resulting in a huge new business win for the agency and a dramatic uplift in the sales of Bacardi.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
The World’s Toughest Circuit.
As thrilling as they are to look at, Jaguar believes to truly experience the dynamic performance and handling of their cars you need to drive them. However, a standard test drive isn’t really going to cut it, so we created the world’s toughest circuit - a test drive that keeps you guessing with every turn of the wheel.
Through the use of ‘Smart Cone’ technology and a fully integrated campaign we created an experience that would challenge even the most skilled drivers and demonstrate perfectly the amazing capabilities of Jaguar cars.
A bit about me.
It seems like only yesterday I picked up a pen and wrote my first headline: ‘Go Bertie without the hurtie’ for Bassett’s Sugar-free Liquorice Allsorts.
Don’t worry, my copywriting skills have improved a fair bit since those early days and have gone on to land me jobs at numerous, respected agencies including McCann, Leo Burnett, Proximity BBDO, Spark 44, Publicis, TBWA, and Wunderman.
I’ve written for TV, digital, print, OOH and direct mail. Crafted copy for websites and social media. And created ideas for experiential events and shopper marketing. My words and ideas have also picked up several creative awards from organisations such as Cannes Lions, The DMAs, John Caples, The Institute of Sales Promotion, MCCA and Campaign magazine.
When I’m not flexing my creative muscles, you’ll probably find me indulging my passion for cars, the gym or drooling over luxury watches.
AWARDS & RECOGNITIONS
2016 - DMA Bronze Retail
2014 - IPM Copywriting and Art Direction
2013 - DMA Best Writing In Any Medium
2010 - Caples Silver Business Direct Mail
2009 - ISP Bronze New Product Launch
2009 - ISP Awards Bronze Automotive
2009 - FAB Finalist Integrated Campaign
2008 - EuroBest Finalist sales Promotion
2005 - Cannes Lions Bronze Direct Mail
2005 - PMA Gold Automotive Direct Mail
2004 - Caples Silver Consumer Print
2004 - DMA Silver Automotive Direct Mail
2003 - MCCA Finalist Direct Mail
2003 - Caples Silver Consumer Direct Mail
2003 - Caples Silver Business Direct Mail
2002 - PMA Gold Automotive Category
2002 - Grocer's Winner FMCG Awards
2002 - DMA Gold Automotive Awards
2002 - DMA Bronze Consumer Direct Mail
2002 - CAMPAIGN Top 10 DM Campaign of Year
2001 - International Auto Awards Silver
2001 - International Auto Awards Bronze
2000 - Direct Response Awards Silver
1999 - IPD Recruitment Awards Silver
