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Less raahhh, more real

Vauxhall are one of the UK’s oldest car makers and pride themselves on bringing affordable motoring to the masses. However, these days more and more drivers are picking a car based on its badge, not practicality. 

 

So when launching its family-sized Crossland SUV, we created a humorous film that dramatised the behaviour of some parents when collecting their kids from school and compared it to that of our sensible Vauxhall mum.

 

The idea also appeared on digital OOH, web banners, social networks and parent-focused sites such as Mumsnet.

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