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Make Your Lips Move.

 

Once a name on everyone’s lips, Bacardi had fallen out of favour with millennial drinkers who instead were turning to other premium spirits like vodka and gin. Bacardi wanted to reverse this trend and introduce a new generation to the sensational taste of the Original Mojito.

 

So we created a campaign inviting these fun-loving party people to ‘Make Your Lips Move’ in bars, stores and online. And it worked! Resulting in a huge win for the agency and a dramatic uplift in the sales of Bacardi.

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