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Live in the Light

‘Live in the Light’ was a launch campaign created to unveil the latest in Mulliner’s Limited Series: a select number of vehicles made to showcase the pinnacle of Bentley engineering and Mulliner craftsmanship. However, given these cars are built to order no physical vehicle existed, so we created a series of assets that inspired and engaged harnessing the power of CGI.

 

Appearing on digital and social platforms, the campaign brought Bentley to the attention of new, younger audiences. All available build slots were filled and the model sold out.

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